ABFE Website

ABFE, a philanthropic organization that advocates for responsive and transformative investments in Black communities, was in need of a website redesign on a tight budget and timeline. As lead designer on this project, I focused on creating a homepage that better catered to their members and marketing efforts.

abfe-main
abfe-mobile-1
abfe-mobile-2
abfe-mobile-3

New pages

In addition to homepage design and the reskinning of inner pages, I created various ad-hoc landing pages for events and campaigns ABFE wanted to showcase.

guide-1
guide 3
guide-2
guide 4

Style guide

I created a style guide, both for the client and developers, in order to ensure that design patterns were consistent throughout the site. The style guide outlines things like type scales, hover states, image treatments, and spacing rules.